Many of today’s successful businesses are flourishing because they continue to focus on delivering the most exceptional long-term customer service. Building a strong rapport with all of your clients is a significant aspect in a business because it opens the door to more opportunities and paves the way to achieving company success. Since developing strong relationships takes hard work, time and commitment, it is essential to plan the most effective strategies so you are well prepared at any time or place.
Below are the top 5 ways to build a solid client relationship:
Follow up. After receiving a referral pick up the phone or visit the referral source to follow up immediately. Show sincere gratitude for the referral. Speak to the referral source and provide an update on what is going on with the referral and explain if everything is going according to plan. Have a follow up system in place.
Ask for feedback. Speak to an office employee and ask for detailed feedback on your services. Do not ask the main referral source because, in the event that there was a mishap with the service your company provided, it is best that you learn about it and fix it before you have a conversation about what happened with the main referral source.
Present new information. Go to the office and visit the staff to let them know what new venture your company is involved in. Present any new items such as a new process, a new brochure, a new certification achieved, any new employees or anything else that revitalizes the image of your company from their perspective.
Evaluate their needs. Always be evaluating your clients’ needs even though you did the last time you paid a visit. It is important for them to know that you are always looking for ways to add value to their process. Make sure to ask questions and address any issues immediately.
Schedule an Issue-Specific Presentation Meeting. If an issue or a need arises, schedule an in-service that focuses on how the new change can be valuable to the office. Create a plan to illustrate what the change entails and how it will be implemented. Present the implementation date to the entire office so everyone is aware of when the new change will take place.
What are some other techniques that help cultivate a client relationship?